Heather Barry Kappes is a Lecturer in Marketing at the London School of Economics and Political Science. She joined the LSE in 2012 after earning a PhD in Social Psychology, with a minor in Quantitative Psychology, at New York University. She conducts research on motivation and goal pursuit. Heather is particularly interested in identifying unintended and potentially undesired consequences of individual and group self-regulatory strategies. Her research integrates work from decision-making, consumer behaviour, organizational behaviour, and psychology, and uses a variety of methodological approaches, measuring decisions, goal-striving behaviour, emotions, implicit cognition, and physiology.

Heather has published in journals including Psychological Science, the Journal of Experimental Social Psychology, Personality and Social Psychology Bulletin, and the Journal of Consumer Psychology. Her research has been covered in media outlets such as The Wall Street Journal, Scientific American, Psychology Today, and Forbes.

She can be reached by email at H.Kappes [at] lse.ac.uk

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